Today's Moms Want Show-Not-Tell Answers


Studies show that a more mobile web has enabled deeper engagement through video within micro-moments of Mom’s day. Video allows brands to insert themselves in non-disruptive, contextual conversations, connecting with moms during the various stops on their journey. Their two key searches are “how-to” videos and “DIY” content, signaling that ongoing, quick-burst learning is highly valuable for them. Creating branded content that’s equal parts useful and informative (as opposed to simply “ads”) would spur more organic search and build “brand bonds” with moms.