Smartphones: Mom’s Secret Shopper


Move over teenagers. Now it’s mom who can’t put the smartphone down while shopping in-store. In fact, 79.4% of Millennial Moms use their smartphones while shopping in-store to search for better prices, while 68.9% use them to read product reviews. Why? Smartphone apps like Target’s Cartwheel, SavingStar, iBotta, and MobiSave are popular deal apps that help moms slash prices on items and brands they regularly purchase. Some moms claim to spend up to 45 minutes lining up their mobile apps while making their grocery lists before shopping. Smartphones are enabling moms to shop for items and brands they love without having to settle for what’s on sale in store. Product reviews are helping moms try new items, so they feel like they’re getting the best bang for their buck. Smartphones have become a new weapon in Mom’s savvy shopper arsenal.