Mom is Getting Snap Happy


Like the fate of every other social network, Moms tend to hop on after their kiddos have made headway. And much to the chagrin of its largely Gen Y audience, it’s Snapchat’s turn. A platform made for nonstop personal storytelling, it lends a window to their children’s’ lives, no matter how mundane. Many moms report a sense of stress relief as they cruise through snaps of bite-sized content. It’s a quick, in-the-moment way for entertainment to be enjoyed throughout the day. With less annoying ads, personal touches and funny moments meant to be shared, it’s become the perfect platform for the on-the-go mom who craves connection with those they love.